Social media is the most popular way to interact and learn about the latest events today. This is a big thing for most people and industries, including the top public relations agencies in the UK and other parts of the world. With that said, the craft of public relations continues to evolve, as engaging the audience in social media should be part of every campaign.
It is important, however, to be wary of a few social media PR pitfalls to avoid dealing with bad publicity. These include:
Social media is all about interacting with each other and building rapport across your audience. Staying silent on Facebook, Twitter, and other sites can be a bad thing for your company. The campaign should produce quality, engaging content that will spark discussions.
Speaking of content, it can hurt your campaign if you will flood the audience, especially if you are selling products and spreading word about your newest promos. You should screen what you are going to post, and make sure that you will get your readers to like, comment on, and share your post without giving them the feeling that you’re there just to close deals through promos.
Monitoring is important in your social media campaign, and you must factor in the figures from different metrics. Losing control over your social media accounts will diminish your online presence or give your audience a bad impression.
Embrace social media, even if you don’t see a direct benefit from it. A simple Facebook account will already help you with that. It is easier to manage your reputation on the Web when you have access to major social networks. Your website will have a good traffic boost with social media buttons as well.
You cannot afford to be reckless on social media. At the end of the day, your reputation is still on the line. Build momentum on your accounts and always strive to produce material that the audience will like, comment, retweet, favourite, and share online.
PR is one of the things that the Internet changed. As long as you maintain a good campaign and avoid these pitfalls, you will have a credible name online.