Based on how Google operates, it’s clear that the user experience affects a site’s SEO. It is, after all, logical to think that the design of a site influences how the visitors perceive a certain website. It’s fairly easy to imagine users closing down the tab of a website that looks cluttered 5 seconds after clicking.
So, how do you address the issue of user experience? If you ask web designers, the answer lies in three basic design patterns:
The menu bar can only go so far. When you want your visitors to have the best experience possible, you have to give them another form of navigation like breadcrumbs. This design pattern displays the location of the user on the website, which makes it easier to understand the portal’s architecture. Moreover, it simplifies the whole process of browsing and helps in deciding where the user should head next.
Calls to Action
Calls to action are essential in any website, as well as promotional emails and social media posts. As a design pattern, this solves the problem of pitching a site’s services to its visitors. But a CTA shouldn’t be too complex; Internet Marketing Advantage recommends always going the easy, simple route for maximal effect. When the audience sees too many calls to action, the site would not only appear crowded, but also desperate in luring visitors into the services. The perfect example for this would be WordPress’ homepage, where the only call to action visible is the button to create a website paired with a one-line textbox for the URL.
In most cases, a website would want its visitors to become active customers of the community. This could mean many things, such as registration to a social networking site and the subscription to a newsletter. The design pattern to achieve this would always be the inclusion of forms – but like calls to action, you have to keep things simple. As much as possible, reduce the number of textboxes visitors have to fill out and be sure that the registration finishes in a breeze.
Regardless of a website’s industry, these design patterns solve the most common aesthetic problems. More importantly, these improve the overall user experience through a simpler, more navigable website.